![]() ![]() Postitial ads that delay readers with countdown timers.Auto-playing video ads with sound that catch users off guard.Large prestitial ads that cover the whole screen (a particular problem for mobile users).Flashing animated ads (mainly a problem for mobile users). ![]() Rather, it was meant as a way to keep people from wanting to install an adblocker in the first place, by keeping these kinds of annoying ads out of people’s faces: As we noted at the time, that ad filter wasn’t an adblocker, and Google didn’t describe it as one. The new autoplay blocking feature adds to Google’s existing ban on video, pop-up and intrusive advertisements, which it began to block on 15 February from within its browser on both desktop and mobile. In September, Google said the move is meant to address one of the most frequent user concerns – unexpected media playback, “which can use data, consume power, and make unwanted noise while browsing.” ![]() Now, however, all users are getting the feature, be they on mobile or desktop. Google originally planned for autoplay mute to arrive in Chrome 64, which introduced autoplay settings on a per-site basis, but it didn’t happen for reasons Google didn’t specify. You can update to the latest Chrome version now via the browser’s built-in updater, or download it from /chrome. The update also includes a passwords export feature, security improvements and new developer features. With the new browser comes blissful quiet: Google is muting all autoplay content by default, thus giving people the option to turn off one of today’s most annoying aspects of going online. On Tuesday, Google launched Chrome 66 for Windows, Mac, Linux, Android and iOS. ![]()
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